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Google prefers mobile users to desktop users?

Google mobile search results
Google mobile search results

Have you ever noticed, that depending on your location, search history and so on, Google is serving you different search results for the same query? This is called “personalized search“. It is possible because Google is learning about your preferences every time you go online. There are different factors involved when their algorithm is deciding which websites would be most suitable for you. But one that was not important was the type of the device you were using.

This is bound to change.

Crawling & Indexing

Google probably has the biggest collection of documents found on world wide web, which is called an index. This is where search results come from. At the moment there is only one index, but according to Gary Illyes, this is going to change in a few months time.

You can read more about indexing and crawling processes here and here. I’ll be focusing on changes you should prepare for, if your income is in any way related to your online presence.

Mobile and desktop index?

Yes, Google is about to create a second index and store data on mobile websites in there. Well, actually this will be the primary index from now on and the current desktop index will be secondary. Now this is a huge change!

It all began last year, when Google rolled out their mobile-friendly update. At that point everybody started taking this mobile friendly thing very serious. It means that if your website does not look good and readable on small devices like your phone, it will not show at the top of mobile search results.

But a separate index is coming up that will be used specially for mobile websites, therefore you will be forced to take care of this. This is somehow understandable, because more and more people only use their mobile devices to search the web. Not only that, we use them to buy stuff, to pay bills and to make an appointment with the doctor. At the moment, around 55% of all traffic comes from phones and tablets.

What can I do?

Well, first of all you should check if your website is already mobile friendly, according to Google standards. You can do this by entering URL address here:

If you see a green bar saying something like “Awesome! This page is mobile-friendly.”, you are good to go. If not, start searching for a web developer who will make the necessary changes.


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